It's a metaphor for a creative solution to a difficult problem. It derives from the early years of skyscrapers, when building owners had a problem: no one wanted to occupy the 13th floor. As a result, owners were forced to leave the floor vacant, use it for storage, or cut rental rates drastically. Either way, it was a very costly problem...until one day, when someone had a brilliant solution: Just call the 13th floor "the 14th floor." Problem solved, with very little cost or inconvenience!
At 14th Floor Solutions, we apply that same kind of ingenuity to your problems. We bring a fresh perspective and an uncanny ability to see connections and answers that might not be apparent to you - or your competitors. Most important, we help you develop insightful marketing strategies and creative executions that elevate your business, your employees and your customers.
In the age of the Internet, customers are simply too well-informed to be fooled by phony marketing messages fueled by huge media budgets. They want something special, and they want it for a fair price.
Despite this reality, too many marketers continue to suffer from one of two afflictions: either their products or services are not special, or they are special but no one knows it. Too many marketers avoid innovation and instead take what they think is the easy way out: pursuing a “me-too” approach. And “me-too” inevitably leads to "me-diocrity.”
When your offerings are indistinguishable from your competitors’, price will always be the determining factor in a purchase decision. And since there will always be someone willing to undercut your price, this “easy way out” is a sure path to low profits and, eventually, declining sales.
14th Floor Solutions' guiding principles are simple but powerful:
In other words, you need: StrategiCreativity.
As simple as this sounds, it's amazing how few companies get it -including multi-billion dollar corporations with multi-million dollar agencies. And that’s great news! Why? Because if you follow the StrategiCreativity approach, you'll probably be the only one in your market who does. And that means you'll get noticed and get results!
John has spent virtually his entire career in executive marketing positions. Prior to founding 14th Floor Solution, he had successful stints as VP Marketing at Cobra Electronics (which he helped surge from #5 to #1 in the radar detector market),. VP Marketing at Dial Corp (where he helped make Dial the #1 soap in America), SVP Marketing & Strategic Planning at Hu-Friedy Mfg. (where he helped lead the world's #1 dental instrument manufacturer to four straight years of record sales and profits), Marketing Director at Kellogg's (where he helped make Frosted Flakes the #1 cereal and Special K the fastest-growing cereal in America), and Marketing Director at the E&J Gallo Winery (where he helped make E&J Brandy the fastest-growing distilled spirit in history).
John, a proud native of Bemidji, MN, is a graduate of Phillips Exeter Academy, Claremont McKenna College, and the Booth School of Business at the University of Chicago. Most important, John is the husband of Mary (who is the daughter of his 7th grade basketball coach and 10th grade football coach) and the father of Max (of Tokyo) and Lizzie (of Brooklyn). John and Mary reside in Lake Forest, IL.