Services

  Having a strong brand has never been more essential. Virtually every industry has more competitors than ever, which means that standing out has never been more challenging.

Ultimately, branding is affected by all the ways you interact with your customers: the performance of your product or service; your advertising, packaging and website; your salespeople and customer care reps; and more. And we can help you with all of it.

In most cases, the first impression you make with a prospective customer is with your brand name, your logo, and perhaps your tagline.. . . and we've created a bunch of 'em

A well-designed ad - which is a real rarity - will capture attention and communicate your message quickly, credibly and memorably.

Remember: People don’t read magazines, watch TV or go online to look at advertising;  they do those things despite the advertising.

14th Floor Solutions has a proven ability to create ads that get noticed and get results, without breaking the bank. Here's proof: For four years in a row, ads we created for one client were shown in independent quantitative testing to be #1 in the dental industry in getting noticed and getting read. More importantly, the client set sales and profit records all four years!

Give us a try - We're as good as advertised

  Many companies make the mistake of assuming that customers won’t read collateral materials. Our take on it is that they won’t read poorly designed collateral materials. However, well designed print collateral can combine with well-designed advertising to form a knockout one-two punch. 

In fact, it's essential that all of your marketing communications reinforce each other and deliver a consistent, focused message.

Agencies that don't find working on collateral materials to be glamorous enough are doing you a disservice. But on the 14th Floor, collateral materials get the love and respect they deserve.

It's no surprise that an article written by a thought leader is much more credible than an ad or brochure that might be perceived as "corporate propaganda." There are only two problems with thought leader articles. First, thought leaders are busy people and often won't have time to write an article for you. Second, as brilliant as they are, some thought leaders don't write particularly well.

We've ghostwritten over 50 articles for thought leaders, primarily in the dental and medical fields. Typically, all the thought leader needs to do is have a 30 or 45 minute "data dump" phone call with us and then edit the draft of the article we produce.

We've also written over 50 other articles, including company executive profiles.

So if you need any kind of article, give us a ring. We write really good!

 Marketing is essentially about building a relationship with your customers. And the first place for you to build a relationship with a customer is often your website.

A website shouldn't just be about bragging about your products and services; it should be about providing useful information to your customers.

Robust sites require such key elements as:

• A blog linked back to the site
• "Free” articles, e-books, etc.
• Posts of your news releases.
• The right keywords/phrases

Whether you need to have your website content tweaked, completely revamped or created from scratch, 14th Floor Solutions will “surf” you righ

There's no weapon in the marketing armamentarium that delivers more bang for the buck than public relations. This includes a news release that gets covered in your industry's most important journals or featured on the nightly news, and an entertaining media event that attracts bodies and generates blockbuster coverage, 

14th Floor has the expertise and the connections to get the word out about your newest product, your latest achievement, or any other news that strengthens your brand and your bottom line.

Speaking of connections, we're particularly well-connected in the dental industry thanks to a private database of everybody who's anybody in dental publishing.

Most companies - including your competitors - don't spend nearly enough time talking to the customer. We go out of our way to convince our clients to be the exception.

Here's why: Our research constantly reveals shocking revelations for our clients, such as:

• The real reasons customers are buying their products
• What current and prospective customers really think them - and their competitors 
• What kinds of new products and new features customers really want

There is great power in having crucial insights your competitors lack. Let us find some shocking revelations that will give you a powerful strategic  edge.

Whether your customers are consumers, business executives, engineers or doctors, they would rather watch an informative video than read an ad, brochure or article.

And attendees at your company's sales meeting or holiday party would rather watch an entertaining video than listen to another speech.

We excel at creating highly informative, highly entertaining videos for all occasions. We write them all. If your budget allows, we'll work with an outside videographer; if it doesn't, we handle the videography internally.

Either way, you'll have a video asset that will pay huge dividends.