welcome to the 14th Floor!
SO WHAT'S A "14TH FLOOR SOLUTION"?
It's a metaphor for a creative solution to a difficult problem. It derives from the dawning of the skyscraper era, when building owners had a tall problem: No one wanted to occupy the 13th floor. As a result, owners were forced choose from leaving the floor vacant, using it for storage, or cutting rental rates drastically. Either way, it was a very costly problem. . . until one day, when someone - we wish we knew who - had a brilliant solution: Just call the 13th floor "the 14th floor." Problem solved, with very little cost or inconvenience!
Our PHILOSOPHY
Too many companies avoid innovation and instead take what they think is the easy way out: pursuing a "me too" approach. But "me too" inevitably leads to mediocrity that leaves them no choice but to cut prices - and profitability.
What's almost as inexcusable is having a truly superior and innovative product or service and failing to market it properly. Customers no longer beat a path to your door just because you have a better mousetrap. You need to make sure they understand why it's superior and why it's deserving of their loyalty. And building loyalty is everything in business,
Our advantage: CLEVERAGE
To be "clever" is to be both "smart" and "creative." To us, "smart" means making a customer promise that's unique and highly desirable, while "creative" means making that promise in an eye-catching, appealing and memorable way.
We've always believed - and extensive independent research confirms - that if your messaging is clever, customers will be more likely to assume that your technology, your customer support, your logistics and other things you provide are clever, too. In other words, clever messaging leverages the impact of everything else you do. And that is the essence of cleverage.
Pretty clever, huh?
our only team is OUR "A" TEAM
At most agencies, much of the work on your business will be done by junior people. That's great for their training. It's not great for you.
On the 14th Floor, every word of every strategy, ad, brochure, social media post, video, email, trademark, news release and more is created by our Founder and Chief Elevator Operator.
He even created our firm's name and his title. The fact is, a few people think that name and title are silly. But we've learned that if you try to appeal to everyone, you're probably not going to appeal to anyone.